It seems that everything on the web today is free. Look at Gmail, Facebook, Whatsapp. They all provide useful services for absolutely no cost to the consumer. And these aren’t minor investments for the company. Google Photos provides users with unlimited free storage for their pictures and videos. That likely costs Google millions in server storage. So how do they do it? How do companies offer such extensive services while still turning profit?
Every time a user logs on to Gmail, they are giving Google access to all their emails, all their web searches, and sometimes their location history too.
Not cell phone data, but literal information. Every time a user logs on to Gmail, they are giving Google access to all their emails, all their web searches, and sometimes their location history too. (Did you ever check out the ‘Timeline’ feature of Google Maps?) This data is enough for Google to offer these products at no monetary cost to its consumers. The same holds true for just about any free internet product. Information is the driving force for most of our internet use; it’s become a currency in and of itself.
We realize how valuable data is, which is why Deskforce provides all the tools you need to track and manage data from your calls.
For example, our newest tool, Speech to Text. It tracks agents calls, flagging certain keywords, keeping records of the number of times certain user defines words are said, like ‘sale’ and ‘satisfied’. This tracking gives you access to much more subtle information than the success rate of your agents. You can see how long it takes for your agent to reach success, and what methods and keywords they use to push them towards that point.
Deskforce also integrates into all your current tracking and managing tools, like ZOHO and Microsoft Dynamics, so you can keep all the information you’ve already amassed, while adding new data to it.
You can start changing the way your business is run, making it more efficient.
With all this information, you can start changing the way your business is run, making it more efficient. For example, using Speech-to-Text, you can find commonly asked questions, to be able to address them more quickly, cutting down on customer support times.
It’s best to first choose a goal, then see how your data can lead you there. But your data can also point out areas where you need improvement, goals you didn’t realize you had to set.
It’s really important to have a strategy when it comes to tracking and managing data, and Deskforce provides all the tools you may need to get you there.